I don't just create ads; I build cultural infrastructure for brands.

 

I'm an award-winning Creative Director with 8+ years building integrated campaigns for Netflix, Samsung, Amazon Prime Video, Air India, and Nykaa... not bad for a Civil Engineer who took a hard left turn.

 

My focus: moving brands beyond the 30-second spot and into owned cultural assets, IP, communities, content ecosystems, that keep generating attention long after the media spend stops. At my previous agency I led a 15-person creative unit to a combined 100M+ views across campaigns. 

 

Recognition: Impact 30 Under 30 (India), Shorty Awards '22, Sammies '22 & '23, DGX '23, ET Brand Equity '25.

 

I'm bringing this approach to Dubai, helping ambitious brands move past rented media into the center of culture.